With
App Indexing the next chapter begins in mobile marketing. Websites and search
phrases are linked in future with more apps because Google understands content
in apps and can use this information to create a better mobile user experience.
In our mobile app development company: Content, SEO, CRM, we examine what this
means for SEO.
As
early as May 2015 Google announced that worldwide more searches are performed
on mobile devices than on desktop devices and rising. The smartphone has become
indispensable as a mobile companion and also Google tries with new innovations
to enhance the mobile user experience.
For
a long time, apps and websites completely separate systems. Google could index
content only from the mobile version of a site, so that apps were excluded from
the crawl. To draw attention to an app most website owner’s used app landing
pages within their own site.
The
Apps that not been indexed, led to two problems:
· Users are accustomed to
app stores and use them to find new apps.
· The optimization of
content within the app had no priority for developers.
Now
Google also plays off app content in the mobile search results, companies open
up new opportunities to increase visibility on mobile devices and accelerate
the use of own apps.
App
rankings in Google can be divided into two categories:
· App packs and
· App deep links
App
Packs are defined in the mobile search results and to be understood as a kind
of its own search results for Apps.
App
deep links, however, are direct links that lead to an installed app. The user
has to use the mobile search results to choose of either the mobile site or
directly the app.
What is SEO strategy for
app indexing?
By
indexing app content has changed fundamentally Google mobile SEO strategies and
App Discovery. Users no longer need to search within the app stores a matching
app. They can search their relevant apps in the mobile search results. It is
expected that users who use other Google services such as Google Now, Google
inbox or Google Maps, will benefit because of better indexing.
By
further integrating Apps, competition has increased for the top places already
highly competitive in the mobile search results. So you not only have to
compete against other organic rankings that AdWords ads and already available
universal search integrations like Google Maps Pack. Although App deep links
are currently played out only under certain conditions, but Google has already
announced on the last Google I / O developer conference, to work to ensure that
apps rankings can generate almost no installation and link to a website.
Current condition of app
deep links
App supports App Indexing
Website is linked with
app:
Thus
it can be assumed that enterprises can get more competition in the mobile
search results of Apps in the future. Google has also confirmed that sites which are
linked via Google App Indexing with an app, are more to be found in the mobile
search results. Studies have also shown that apps often have a better user
retention, higher CartCash revenues and better conversion rates than mobile
sites. So there are good reasons to deal with App Indexing.
How does the ranking of
App deep links?
Positive signals Ranking
App installed:
App
deep links are play important role, if the user has already installed the app,
or had recently installed. Google will track any previously installed and
uninstalled Apps within the Google Play account.
Faultless technical
implementation:
The
App Indexing should be implemented properly if the app is free from all technical
errors. Google also expressed that app content which contain technical errors
are excluded from indexing.
Optimized website:
Page
elements such as title and meta description are played important role on each
of the linked website URL in an app deep link. Thus, the success of a
deep-linking depends on the mobile ranking and search engine optimization of
the linked site. An optimized title and a CTR optimized meta description ensure
better CTR App deep links.
Negative ranking signals
Not matching content:
The
contents of each app page should match the corresponding URL and provide the
same information. If Google considers that the contents are not identical,
"non-matching content / content mismatch" in the Google Search Console
is displayed as an error.
In - app interstitials:
Interstitials
JavaScript banners that appear before the actual content, and often used for
the integration of advertising within an app reject Google and Apple indexing.
Interstitials in an app are a negative ranking factor for app deep links and
therefore to be avoided. On mobile websites using a smart banner that Apple and
Google advisable supports instead of interstitials.
5 comments
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