Future of Online Advertising is Mobile
The
Future of Online Advertising is Mobile. A study published in Internet Trends
2016, KPCB that, the Americans spent their more time on the Internet and with smartphone
in 2015.
How
react advertisers on this development?
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If
we talk about TV currently still most popular medium to use for advertisement,
that’s no secret. But using online media more and more like mobile and tablets
people reaching in future. Why Americans advertisement companies investing
money in Internet advertising.
According
to a study by the independent market research firm eMarketer, revenue from mobile
ads could even exceed the television sector to 2020. The social networking
giant Facebook recently announced it generating 82 % of its ad revenue on
mobile platforms.
The
fact is that people are almost constantly moving and spending much time on
mobile media in contrast to print marketing.
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Apps
offer the best user retention;
Above
graph shows that user spent 90% of their time with mobile app in the first quarter
of 2016 worldwide. Only 10% of user’s time went on mobile browsers. In addition, the global average duration of an
app session rose to Android devices between Q1 2014 and Q1 2016th by about 35% Longer,
more complex app interactions have thus risen sharply - and it will continue.
In fact, it is so that the growing demand and still more and improved features
many apps allow Mobile, even to exceed the needs of customers. The mobile
channel is the best way for the binding of users.
Advertising
works best when you reach customers where they are. The mobile screen has long
since become the world's first screen. While so some still investing more money
in other media where fewer of its customers are to be found, he missed the
opportunity to reach them where they really are: at their smartphones.
Companies that have already recognized this mobile trend, are just beginning to
reap the benefits and developing their business mobile applications for mobile
users. The trend is still upwards. And that sounds promising, right?